WLG pop-up restaurant coverage reaches millions
The WLG pop up restaurant in Melbourne is estimated to have reached a cumulative audience of well over 9 million people in Australia through news, blogs and social media. The sell-out serving of the culinary capital in Melbourne’s Fitzroy district, which saw close to 2000 diners enjoy a taste of Wellington’s world class food and hospitality, also received extensive news coverage in New Zealand and reached as far afield as the UK, India and Germany.
Positively Wellington Tourism chief executive David Perks says project analysis revealed 97 news clippings had a total reach of over 8.2 million people in Australia, with highlights including coverage on Channel Ten News, breakfast radio coverage on 3AW, and stories in The Age, Weekend Australian, Australian Financial Review and Herald Sun. Over 1000 tweets were tracked with a total reach of close to 300,000 on Twitter, 20 food blogs were posted, and facebook ngagement had a reach of around 15,000.